Everything today is digital. If it can’t be found on an iPhone or Blackberry, then it isn’t important. This is the view of a lot of the worlds population. This move to a digital world has brought together some of the biggest rivals in the magazine industry. In an effort to take part in the digital world some top names in the magazine industry may be joining forces.A new company would be formed that would bring together magazines like Time, Vanity Fair, Vogue, Sports Illustrated, etc. This new company would act as a “library” where digital copies of each magazine could be purchased. Printed magazines will still be for sale, but this new company would help these magazines account for those readers that are in need of digital copies. The layout of this application would unify each magazine into one easy to use area. However, each magazine would be responsible for the digital design of their magazine.